Case Study

Everwill

Modernizing the will creation process.

The Project

Everwill enables users to collect the information they need to generate a personal will online. Everwill partnered with West Agile Labs to help build a responsive web application that allows users to register, create a profile, and follow a multi-step process that culminates in the basis of a legal will.

*Logo shown is not the final brand logo.

My Role

I worked on the product design team as lead visual designer. I took Alex Cagwin's (lead product designer) low-fi screens and transformed them into a thoughtful branded experience. While Everwill provided the logo, I created the rest of the brand identity and design system.

Deliverables

• Branding: iconography, illustrations, colors, iconography, typography, brand guidelines
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• Comprehensive design system, component library, and style guide

• Fully responsive, high-fidelity web-app prototype
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• Marketing materials: business cards, letterhead, marketing decks, etc.

• Marketing website

Design System

Wills and trusts can be a sensative topic, so it was imporant to create a brand identity that was soft and appraochable, while still maintaining a serious and trustworthy tone. A dynamic color palette paired wtih sophisticated illustrations help tie those two concepts together.

I partnered with Fireart Studio to create the illustrations. Their artist Anastasia Koval created the assets, while I art directed the overall look and feel.

Product

Users can jump right into their will process straight from the dashboard. They are then directed to answer a series of simple questions about their life and wishes. The step-by-step flow makes the process speedy and straightforward.

Marketing

To tie the experience all together, Alex and I created a marketing website that showcases their brand and product.